Jacob Ladenburg has a PhD in environmental and resource economics and is professor in economics at the Technical University of Denmark (DTU), Department of Technology, Management and Economics (DTU-MAN). Jacob has since 2003 conducted research focusing on consumer preferences and acceptance of renewable energy sources – in particular wind energy. He has published more than 15 scientific articles and 8 book chapters on the subject. Jacob’s research focuses on how preferences and acceptance of different technologies vary as a function of densities of existing renewable energy structures, casual differences in experience with renewable energy sources and the impact of age and intergenerational differences.