Irmeli works as a senior expert in the Energy Efficiency Unit at Motiva, Finland. Her expertise lies in behaviour change and consumer choices, and in development of energy competence of professionals. Her recent projects are related on social innovations in the energy field, energy experiments and pilots, and in competence development of professionals with special focus on behaviour change. She has worked on several European behaviour change and skills development projects as a member of the advisory board. She chairs the EnR Working Group on Energy-related Behaviour Change.