Annalena Becker is a Research Associate in the Build4People Project (Work Package “Behaviour Change”). Annalena received her master degree of Psychology from the Albert-Ludwigs-University in Freiburg, Germany. Before working at the Otto-von-Guericke University in the department of Environmental psychology, Annalena was a Research Assistant at the Fraunhofer Institute for Solar Energy Systems in Freiburg and has worked in the research domain of acceptance and user behaviour of renewable energies.