Alina Mia Udall has a passion for research in environmental psychology. In 2019, she began research at Warwick Business School looking at how to nudge people into pro-environmental action. Alina then published likeminded research that focused on how people’s identities (e.g., environmental self-identity or social identity) affects their uptake of pro-environmental behaviour. Alina enjoys disseminating this work in different ways, such as blogging. Finally, Alina tests how identities predict pro-environmental behaviour and in different countries, such as Italy.